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We Are Moving to Hampden

Green Team at Green Roof Technology, - Thursday, May 23, 2013

 

I am pleased to inform you that Green Roof Technology will be moving to a new location. On the corner of Roland Avenue and 37th Street in the heart of Hampden. We have acquired more space and a delightful location!

We will be relocating June 1st. Please feel free to stop by and check out the new place! Our phone and fax numbers will remain the same.

3646 Roland Avenue
Baltimore, MD 21211

Green Roofs Don’t Work or People Don’t Work ?

Green Team at Green Roof Technology, - Wednesday, May 22, 2013

By: Jörg Breuning

 

Information spreads like wildfire in today's world; between the internet and numerous social media sites. It has become extremely easy to access relevant information anytime, anywhere. This is a fantastic technological advancement, with one weakness. Anyone can "publish" anything. 

Since the internet makes everything very easy to spread any kind of information around the globe in seconds, it seems that the quality of information provided to the public dropped at accordingly the same speed as it's distribution. Some people jump to conclusions; they are quick to talk and other are quick to responds via text and in most cases these are not the same people. I get the impression that one group is too lazy to write and the other group too lazy to think. They have a desperate need for attention - I like to call it Recognition Deficit or RD for short, which unfortunately results in misleading and false information to the reader. Many people in the audience often find it necessary to then add their own opinions and re-post the article, making things even worse.

An excellent example of RD was recently posted in the American Scientific. I believe this certainly affected their reputation in the scientific world and hopefully leads to better supervision of the people who have permission to post. Their article was copied and pasted onto numerous other websites, regardless of the comments left on the original page. In this instance, RD wasn't the only symptom, a combination of ignorance and laziness was also thrown into the mix.

Modern green roof technology is a well-established technology around the world. If some researchers think that there is room for improvements, they should consider previous research from around the world in addition to what might be sacrificed along the way. Focusing on one aspect of the issue won't work in a complex ecosystem. There are no defining traits of complex ecosystems, where Mother Nature undergoes consistent changes. Having a tunnel view sometimes helps, however we can't afford to lose the bird's-eye perspective of the decades of experience and hands-on professionals.

To all the skeptics out there, let's make a long story short:

Green Roofs do work, but many people don't!

Green Roofs & Solar: Double Your Benefits!

Green Team at Green Roof Technology, - Monday, March 04, 2013

Green Roofs & Walls of the World - Virtual Summit 2013 is striving to inform, share and create a global social media experience for learning and networking around green roofs and living walls.  

 

Join Jörg Breuning & Ryan Miller on Thursday March 7th at 1pm Eastern time as they discuss the benefits of combining solar power and vegetated roofs!

Immediately after Green Roof Technology's video, a 15 minute live Q&A will take place with Jörg and Ryan.  The video will touch on the benefits of a solar green roof, cost-benefit analysis, two interviews with the president of Solar Gaines, Hans Wittich and Artie Rollins, the assistant commissioner for city-wide services with the NYC Parks & Rec Building, along with much more. 

If you're interested, tune into the video and Q&A session, you may register on the Summit Website

 

FBB Green Roof Symposium 2013

Green Team at Green Roof Technology, - Wednesday, February 27, 2013


Photo: Jorg Breuning

The German FBB (Fachvereinigung Bauwerksbegrunung e.V.) is the oldest Green Roof Association in the world and with around 120 members, probably one of the smallest. However, most FBB members are considered leaders in modern green roof technology and their average green roof experience is far over 20 years. It is an elite group that has seen everything you can imagine related to vegetation on impervious areas.

As the father of all green roof associations, this year's event was again filled with innovations, information and trends.The FBB president, Dr. Gunter Mann, pointed out that there is a huge potential for the industry to increase the annual green roof construction. In 2012, the 120 FBB members reported over 40,000,000 square feet of new construction, a significant addition compared to the previous years. The true annual new green roof construction in Germany might be doubled compared to the rest of the world. However, Germans are modest and not interested in quantity, but specifically in quality. Quality of installation, intelligent research and decent public relations are the foundation of the FBB.

In partnerships with other associations (Landscape Association, Concrete Association, Roofing Association, Association for Water Protection, along with many more) it is impressing to hear about the successful public awareness on green roofs.

The elite group at the FBB does a great, inexpensive and super-efficient job for a better and sustainable environment, mainly throughout Germany and reaching out into the world. For many decades they have been setting milestones for a growing, global industry and it is always a blessing to mingle with the biggest, most experienced and best-educated green roof professionals in the world.

Bravo!

 

Budget Cut for Green Roofs

Green Team at Green Roof Technology, - Saturday, February 09, 2013

by Jorg Breuning

 

There is now enough evidence to believe that the American economy is starting to recover.  However, ongoing clashes over taxes and spending threaten to delay or derail recent improvements.  Comparing to State Governments, most Counties, Cities or Townships do not have the luxury of drawn out debates.  They are short on money and have to make decisions and/or cuts quickly.

Over the last few years the subsidies for green roofs have increased consistently and there is hardly anybody who knows exactly how much cash or monetary value you can get in any certain area.  The cash cow with the name ‘Green Incentives’ is present.   Big corporations hire people simply to source these cash incentives and focus on these areas with their Armada of sale forces simply because the profit margins are higher in these places (milking).  For these companies it is almost like an additional return on their paid taxes- if they paid taxes at all.

Trade associations typically operate the same way and support this domino effect for more subsidiaries in the green roof industry. They are mainly financed by large corporations that are lobbying generously in both fields and utilize them to increase incentives and cash subsidies at the Federal, State, County, or City level.  For outsiders it can be seen as a closed loop system of slush funds.

To reduce competition in the green roof business, the big dudes also support Non-Profits to compete against smaller green roof companies for smaller jobs.  They often do that under the guise of the Good-Samaritan to create awareness and jobs for the unemployed young generation.

However, all of these hardworking and well educated smaller companies are the source of innovations, inventions, increase of efficiency and the guarantor of quality.  They are the specialists that deliver to the client what they promised, they developed experiences over years that can’t be taught in a seminar and they relatively pay the most taxes.

Cutting the cash incentives for green roofs by cutting budgets is their chance to prove their capability and creativity.  They would be able to move the industry forward by increasing the long term sustainability of green roofs and the industry by offering precisely what the client wants and to develop cost reductions without compromise.

The green roof industry is old enough to walk alone without breast feeding, although not old enough that it can survive entirely on its own.  Many Cities in the USA and around the world have shown that indirect incentives for green roofs (tax breaks, faster permitting, reducing stormwater fees, depreciation write-offs etc.) are much less costly and more effective.  Utilizing the saved budget money for educating a new generation, entire green infrastructure industry is more sustainable for the decades to come.  

 Budget cuts of cash incentives are the right direction for our industry. 

Green Roofs on the Move

Green Team at Green Roof Technology, - Tuesday, January 29, 2013

  

By Jörg Breuning

Well before modern green roof technology started in Germany in the 1970s, I was already collecting Sedums in the Alps.  As a kid I liked the little ‘fir trees’ because I was able to carry them home in my stuffed Lederhosen pockets and miraculously they would survive, even after a 4-5 hours hike.  Forty years later, there is still one surviving ‘fir tree’ growing out of a terra cotta pot at my Mom’s house. The last time it was repotted was more than 20 years ago.

When I was a teenager, Professor Hans Luz, a Landscape Architect from Stuttgart, Germany, was pioneering the implementation of green roofs on buildings and parking structures.  A visionary, Luz recognized green roofs’ stormwater retention potential and their overall ability to reduce the environmental footprint of any building.  From there green roofs went viral, spreading throughout Germany and Europe.  It was not long before cities began realizing the relief green roof provided to their overloaded combined sewer systems.

By the nineties green roofs had spread all over Europe.  Pockets of green roof believers had developed in cities across Europe.  But modern green roof technology was struggling to spread beyond the borders of the EU. 

During the nineties I frequently vacationed to the United States, notably the Southwest.  Even while on vacation one part of my mind was always considering how green roofs could be introduced to the States.  I desperately tried to make presentation about green roof in the USA but associations like International Erosion Control Association were never interested.  I talked to many American landscape companies during my vacations, but they simply thought I was crazy.

In 1999 Chicago’s Mayor Delay visited Germany and saw a green roof for the first time and decided he wanted this technology on his City Hall.  Almost 30 years after green roof technologies were first developed in Germany the time was finally right for the United States.  I am proud that I brought green roof technology to this project in Chicago.  

Twenty years from now I believe green roofs will be a fundamental part of all new buildings, as important a basic building feature as windows, doors, heating and cooling, water supply, etc.  In the end it is all about reducing the footprint of a building and putting on top of a building what was once on the ground – this is just common sense.  In my opinion it is simply our responsibility that we have to diminish our impact into nature.   We can do it in many ways, but green roofs seem the most efficient.  The longer we wait the more of our current profit and wealth we have to sacrifice later.

Success also means Green Roofs must be done right the first time.  There is no need to over engineering, use irrigation, strive desperately for LEED points, embellish the aesthetic design or embrace crazy environmentalists’ ideas that want green roofs to save the entire world.

This reminds of another success story that started in Stuttgart, Germany when Gottlieb Daimler (Mercedes-Benz) invented the world’s first car.  His invention went around the globe in a very short time and is the basis of any functional economy.  From the same place, green roofs are now starting to go around the world and will be the basis of any functional urban ecology.

             

Green Roof Professional Celebration

Green Team at Green Roof Technology, - Monday, January 28, 2013

Thirty years ago on January 27th 1983, Jörg Breuning was one of the first people in the world to earn a green roof professional accreditation. 

Optima, now Optigrün AG, was the first green roof manufacturer to offer an in depth educational system for the installation and maintenance of their products.  In order to be eligible for the accreditation, a candidate had to have completed 3-years of apprenticeship with a certified landscaping company. 

Jörg’s green roofing career began on September 1st 1980 at Otto Arnold GmbH, one of the first landscaping companies in the world with its own green roofing division.  In 1985 he earned his national certification and horticultural technician degree – a program of work and study that required 5-years of practice in an approved landscaping company and 4 semesters of University study. 

Jörg learned green roofing from the original pioneers and visionaries of modern green roof technology.  Since those early days in Germany, Jörg has gone on to pioneer many new innovations in green roof technology, start multiple companies in both Germany and the United States, and completed multiple award-winning projects

Everyone here at Green Roof Technology would like to congratulate Jörg on his 30-years of excellence in the green roofing industry.  

Elevating Urban Farms onto Rooftops

Green Team at Green Roof Technology, - Wednesday, January 09, 2013

By: Jörg Breuning

 
Photo credit: Kölner Wein Depot

Long before green roofs became necessity and rooftop farming was trendy in North America, Dipl.-Ing Markus Wittling was planning to elevate an entire vineyard on top of the Wine Museum in Cologne, Germany.  Build in 2002, the sloped green roof spans over the entire museum building of almost 20,000 square feet. It is the first vineyard on a roof, the first sloped rooftop farm and the first and oldest organic urban farm on a roof in the world.

In the middle ages Cologne was the most important wine trading town north of the Alps.  The "Weinmuseum Köln e.V." is honoring this factwith a brand new museum with astonishing and educational exhibits on wine. The green roof displays 40 of the most important grape species from around the world situated onto 720 vine stocks.  The soil layer (growing media) including granular drainage is approximately 27 inches deep and consists of a blend of porous volcano material like Lava rock and Pumice - materials in which grapes simply grow best. 

 This rooftop vineyard is a prime example of the performance of modern green roof technology and is ideal for educational purposes.  If you have a chance to visit Cologne, the Wine Museum is a must on your Green Roof Safari and your effort will be rewarded with amazing wine tasting

For more information: www.weinmuseum.com or simply contact us.

 

 

The Economics of Green Roofs from the Perspective of the Commercial Client

Green Team at Green Roof Technology, - Monday, January 07, 2013

 A Cost-Benefit Analysis of Extensive Green Roofs

In 1994, Fritz Hämmerle published an analysis on the economic benefits of extensive Green Roofs for the very first in the international Green Roof magazine Dach + Grün. Nearly 20 years later, it is now undisputed that extensive green roofs have numerous positive effects on the environment and the physical properties of buildings. Nevertheless, today only a small amount of extensive Green Roofs have been installed in North America and this is mainly due to the high initial costs of construction and the commitment to proper long-term maintenance.

The lastest cases study (2013, Jorg Breuing) about the economics of extensive Green Roofs in the USA is now available for download.

Download the entire case study as a PDF (107KB) exclusively at our Resources Page.                                         http://www.greenrooftechnology.com/case-studies

Happy New Green Roof Year

Green Team at Green Roof Technology, - Monday, December 31, 2012

Happy New Year!

by Jörg Breuning and Greenteam

- John Ruskin:

“It's unwise to pay too much, but it's worse to pay too little.
When you pay too much, you lose a little money - that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. 

The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”

 

John Ruskin

John Ruskin is best known for his work as an art critic and social critic, but is remembered as an author, poet and artist as well. Ruskin's essays on art and architecture were extremely influential in the Victorian and Edwardian eras.

 

 

 

 

 


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