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ASLA National Convention - San Diego 2011

Saturday, November 05, 2011

By Kat Harrold GRP

 

Photo By Kat Harrold GRP

Sunny skies and cool autumn temperatures set the stage for Green Roof Technology's first exhibition at the  American Society for Landscape Architects national conference.  For a conference covering everything from urban planning to garden design, San Diego was setting a shining example and keeping it classy as always.  Will Ferrell's character Ron Burgundy would have been proud. 

Tours, seminars, and awards ceremonies took center stage this year covering everything from floating islands to ecoroofs.  Next to the Expo hall, the keynote address took place.  With the end of the closing statement the Beach Boys’ “Lets Go Surfing” resonated through the hall and a tidal wave of landscape architects flooded the Expo hall.  While many visitors were from California, professionals from all over the country, and in some cases the world, were present.  This was a great trade show for Green Roof Technology as we were eagerly received as a guiding mentor for green roof design and green roof implementation.

Curious professionals weren’t the only one’s visiting our booth.  Day one of the expo fell on Halloween.  Trick or treaters, most of which were teeter toddlers or stroller bound, roamed the expo hall in search of delectable treats.  The added sugar rush also helped maintain high spirits for the adults as they trick or treated for business cards and brochures.

Over all the trade show was a great success.  Even though the attendance in the hall was a little lower than expected, the contacts were high quality for Green Roof Technology.  Discussions and concerns about the industry were very thought provoking.  With concerns everywhere about mitigating heat island effect and stormwater management, the future of green roofs looks very bright indeed.

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